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About

Built by the people
who needed it first

We are the team behind MarketUp Media, an SEO agency. After years of managing organic growth for clients across multiple markets, we ran out of patience with the tools available, and built Minorank instead.

The story

Why we built it

Running an SEO agency means living inside a stack of tools that don't talk to each other. Rank tracker in one tab. Reporting tool in another. Content platform in a third. And a monthly bill that gets longer every time you sign a new client.

We had been managing SEO for clients across multiple industries and markets for years. We knew exactly what was missing: a platform that writes the analysis, not just pulls the data. One that charges per agency instead of per client. One that covers the full workflow, from spotting a keyword gap to publishing the article that fills it.

So we built it. Minorank started as the internal tool MarketUp Media used to run client SEO. The more we used it, the more we recognised that every other agency was dealing with the same problem. In 2024 we opened the platform to other agencies.

We are still the primary users. Every feature in Minorank was built because we needed it ourselves, not because a product roadmap said so.

The brands

The companies behind Minorank

Minorank is part of a group of digital products built and operated by the same core team.

MarketUp Media

The SEO agency behind Minorank. MarketUp Media has been managing organic growth for clients across Greece and Europe for years, and Minorank started as the internal tool the team built to do it better. It still runs on it today.

Visit MarketUp Media
TransferVista

AI-powered dispatch and fleet management software for taxi and transfer companies. From airport transfers to boat charters, TransferVista handles operations for transport businesses in multiple countries worldwide.

Visit TransferVista
Partnerships

Companies that trust us to build for them

Beyond our own products, we build custom solutions for partners who need something the market doesn't offer.

Wolt

We built the plugin integration layer for Wolt Drive and inventory management, used by Wolt's merchant clients. A custom solution built on top of Wolt's API to handle the specific operational needs of their partner network, from order dispatch to real-time stock sync.

wolt.com →
What we believe

The principles behind every decision

These aren't marketing statements. They're the constraints we gave ourselves when building Minorank.

Tools should do the work, not just show it

Data is easy to find. The value is in the analysis that follows, the action plan, the next step, the decision made faster. Minorank is built around that distinction.

Agencies shouldn't pay per client

Every major tool on the market charges more as you grow. That model punishes agencies for doing the work well. Minorank charges per agency, one flat price, regardless of how many clients you manage.

One platform beats five subscriptions

Rank tracker here, reporting tool there, content platform elsewhere, and integrations that half-work. Minorank consolidates the full SEO workflow so nothing falls through the cracks between tools.

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