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AI Visibility

The AI Visibility module checks how the client's brand is represented when people ask ChatGPT, Claude, and Gemini questions related to the client's industry and topics. As more users turn to AI assistants for discovery and recommendations, appearing in AI responses is becoming a meaningful channel alongside traditional search rankings.

AI visibility dashboard showing brand visibility percentage, per-AI scores, topic coverage table, and AI suggestions for improvement

How it works​

  1. You enter up to 10 topics relevant to the client's business (e.g. "car rental in Crete", "best SUV rental Greece", "cheap car hire Heraklion").
  2. Minorank sends structured prompts to ChatGPT, Claude, and Gemini asking about each topic.
  3. It analyses the responses to detect whether the client's brand is mentioned, how prominently, and in what context.
  4. The results are compiled into a visibility score and per-topic breakdown.

Summary metrics​

MetricDescription
Brand visibility %Percentage of all AI responses that mentioned the brand
Responses analysedTotal number of AI responses evaluated across all topics and models
Mentions foundTotal number of brand mentions across all responses
Per-AI scoresSeparate visibility scores for Claude, ChatGPT, and Gemini

Per-AI scores​

Scores are broken down by AI model:

  • Claude — visibility score and mention count from Claude responses
  • ChatGPT — visibility score and mention count from ChatGPT responses
  • Gemini — visibility score and mention count from Gemini responses

Different AI models draw on different training data and browsing behaviour — a brand can be highly visible in one and invisible in another. Identifying which models recognise the brand helps prioritise optimisation efforts.

Visibility by topic table​

For each topic entered, the table shows:

ColumnDescription
TopicThe entered topic or question
ClaudeWhether the brand was mentioned (✓ / ✗ / partial)
ChatGPTSame
GeminiSame
Prompts analysedNumber of prompt variations run for this topic
Visibility scoreWeighted score across all models for this topic

Topics where the brand is not mentioned across all three models are the highest-priority gaps.

AI suggestions for improvement​

Below the results table, Minorank generates AI-written recommendations for improving brand visibility in AI responses. These are tailored to the specific gaps identified in the analysis. Common recommendation categories:

  • Content creation — which topics need authoritative pages or articles that AI models can reference
  • Brand mentions — where to earn editorial mentions that AI crawlers are likely to index
  • Structured data — schema types that help AI models understand the brand's context
  • LLMs.txt — ensuring the site's /llms.txt file accurately represents the brand for AI crawlers
  • Wikipedia/knowledge graph — whether establishing a knowledge graph presence would help

Each recommendation has a Task button and an Asana button.

Limitations​

AI visibility analysis is an approximation. AI models respond differently to prompt variations, update their training data on different schedules, and may not consistently reproduce the same responses. The scores reflect a snapshot in time based on the prompts run.

:::note Topic selection Choose topics that real users would actually ask an AI assistant about when looking for a service like the client's. Generic topics ("SEO services") are less useful than specific ones ("best SEO agency for e-commerce in Athens"). :::

Next steps​