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Enhanced Analysis

Enhanced Analysis is a deep-dive SEO report that goes beyond the standard metrics in the AI report. It gives you a page-by-page and keyword-by-keyword breakdown of specific opportunities, with AI-generated recommendations and direct action buttons for each finding.

Enhanced analysis page showing CTR opportunities table, page 2 keywords, brand vs non-brand breakdown, and AI recommendations per keyword

CTR Opportunities​

The CTR Opportunities table shows keywords that are ranking well but not getting the clicks they should be getting given their position.

ColumnDescription
KeywordThe search term
PositionCurrent average ranking position
Current CTRActual CTR from Search Console
Expected CTRIndustry benchmark CTR for this position
CTR gapThe difference — how much CTR is being left on the table
ImpressionsMonthly impressions (indicates traffic potential)
Est. clicks gainedEstimated additional monthly clicks if CTR reached benchmark

Sort by Est. clicks gained descending to prioritise the highest-value opportunities. These are almost always fixable by improving the title tag and meta description — no ranking work required.

Each row has:

  • Landing Page button — opens the Meta Manager for this specific URL
  • Write Blog button — flags the keyword as a blog topic opportunity
  • Optimize Meta button — opens the meta editing view directly

Page 2 Keywords​

Keywords currently ranking in positions 11–20 — the most accessible wins available. These pages already have some authority and relevance for the keyword; they just need a focused optimisation push to cross onto page 1.

For each page 2 keyword, Minorank shows:

  • Current position and the page currently ranking
  • Search volume and estimated clicks at position 1 vs current position
  • Suggested action: optimise the existing page, create a supporting pillar page, or build internal links to this URL

This section is the starting point for any quick-win content plan.

Brand vs Non-Brand Split​

A detailed breakdown separating branded queries (containing the client's brand name) from non-branded queries.

MetricBrandedNon-Branded
ClicksXX
ImpressionsXX
CTRXX
Avg positionXX

Why this matters: branded traffic reflects how many people are already looking for the client specifically. Non-branded traffic reflects SEO reach. If branded traffic is high but non-branded is low, the client is well-known but not capturing demand beyond their existing audience.

Page-Level Insights​

Each top-performing page is analysed for:

  • Keyword concentration — how many keywords is this page visible for, and what's the spread?
  • CTR vs position — is the page underperforming relative to its average position?
  • Opportunity score — a combined score of CTR gap + traffic potential

Long-Tail Keyword Opportunities​

Minorank identifies long-tail keywords related to the client's main topics that have decent search volume but low competition. These are presented as:

  • Topic clusters — grouped by parent topic (e.g. all variations around "car rental Crete")
  • Intent type — informational, navigational, commercial, or transactional

Each cluster has a suggested content action: write a new page, expand an existing page, or create an internal linking hub.

AI Recommendations Per Keyword​

For each keyword in the opportunities list, Minorank generates an AI recommendation with three quick-action buttons:

  • Landing Page — the current ranking page; open in Meta Manager to update title and description
  • Write Blog — add to the Blog Post Planner as a content topic
  • Optimize Meta — jump directly to the meta editing view for the current ranking URL

Next steps​