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Strategy Planner

The Strategy Planner generates a comprehensive, AI-written SEO strategy for the client — covering keyword clusters, target audience personas, a content plan, and a 90-day phased action plan. It's designed to be shared directly with the client as a strategic roadmap or used internally to guide the SEO engagement.

Strategy planner showing keyword clusters, target audience personas, content plan, and 90-day action plan phases

Generating a strategy​

  1. In the client sidebar, go to Strategy Planner.

  2. Click Generate strategy.

  3. The strategy is generated using:

    • The client's GSC keyword data (top queries, positions, CTR)
    • Connected competitor data
    • The client's website URL and business context
    • Any custom context you provide in the prompt field

  4. Generation takes 30–60 seconds.

You can add optional context before generating — for example: "Client is a car rental company in Crete targeting tourists. Currently focused on 301, 302, and 307 redirect types for seasonal pages." This context significantly improves the strategy's specificity.

Keyword clusters​

The keyword clusters section groups all identified target keywords into strategic themes. Each cluster is named and categorised by intent:

Cluster typeDescription
Core ServicesPrimary service keywords with high commercial intent
Location-BasedGeographic keywords (city, region, neighbourhood)
Vehicle / Product TypesCategory-specific terms
Price-ConsciousKeywords including "cheap", "affordable", "best price"
Comparison"vs" keywords and alternative-seeking queries
Brand & NavigationBranded keywords and direct navigation terms

Each keyword in the clusters shows:

  • Search volume
  • Current ranking position (if tracked)
  • Intent tag (informational / navigational / commercial / transactional)

Target audience personas​

The strategy identifies 3–4 buyer personas based on the keyword and business context. For each persona:

  • Name and archetype (e.g. "Budget Traveler")
  • Key characteristics — age range, motivations, constraints
  • Primary keywords they use
  • Content that resonates with them
  • Conversion triggers

Personas help prioritise which content to create and what tone and messaging to use for each audience segment.

Content plan​

A prioritised list of content pieces to create, split into:

Blog posts​

Topics ordered by traffic potential and relevance, each with:

  • Suggested title
  • Target keyword
  • Estimated search volume
  • Content type (How-to guide, Listicle, Comparison, Informational)
  • Recommended word count

Landing pages​

Service or location pages to create or strengthen, each with:

  • URL suggestion
  • Target keyword
  • Why this page is needed (gap vs competitor coverage)

90-day action plan​

The 90-day plan is broken into three phases:

Phase 1: Foundation & Technical (Days 1–30)​

Fixes and groundwork — technical SEO issues, core page optimisation, meta tag cleanup, schema implementation, sitemap and indexing verification.

Phase 2: On-Page Optimisation (Days 31–60)​

Content improvements — optimising existing pages for target keywords, improving internal linking, updating underperforming pages, and launching priority new content.

Phase 3: Performance & Content (Days 61–90)​

Growth activities — content publishing at scale, link building outreach, monitoring and iteration, reporting setup.

Each action in the plan has a Task button (adds to Minorank tasks) and an Asana button (pushes to Asana).

Downloading the strategy​

Click Download report to export the strategy as a PDF. The PDF is formatted for client presentation — clean, branded, and structured as a strategic document rather than a technical dump.

Next steps​

  • Blog Post Planner — convert the content plan into a month-by-month content calendar
  • Tasks — manage the 90-day action plan items
  • Competitor Analysis — validate keyword clusters against competitor coverage